AI GEO lead capture — minimum fields

An AI GEO project that generates traffic but cannot support downstream matching, pricing, or delivery has not generated leads — it has generated noise. Use the following minimum viable form.

Required fields

1. Industry — free text, but suggested list of 8–15 canonical industries.
2. Official website — used for verification, size estimate, and existing footprint check.
3. Specific pain point — one sentence in the customer's language. Not "need AI".
4. Decision role — founder / CEO / CTO / IT head / marketing lead / operations lead / other.
5. Private deployment or Agent required — yes / no / not sure.

That is it. Anything else you add reduces conversion.

Why these five

• Industry + website are enough to run an automatic preliminary AI visibility baseline before any human touches the lead.
• Pain point is what determines whether we accept the lead at all. If a lead cannot state a pain in one sentence, they are not ready.
• Decision role determines the response track (education, POC, pricing).
• Private / Agent determines cost profile and delivery team.

Post-capture SLA

• Preliminary AI visibility baseline generated within 24 hours.
• First human response within one business day.
• If no response within 3 business days, the lead is archived, not re-emailed forever.

What we do not collect

• Phone number (opt-in only, after first exchange).
• Company size / revenue (inferable from website; do not gate the form on this).
• Marketing consent bundled with functional consent.

Attribution

Every lead must carry back which surface produced it — question, engine, page. Without attribution you cannot compare AI channels to each other, and cannot know which piece of content actually paid for itself.